Michael’s Cycles is 1 of only 82 shops across the U.S. (1 of only 3 shops in Wisconsin!) to be recognized by the National Bicycle Dealers Association with a 2023 Retailer Excellence Award. We are also 1 of only 48 stores across the U.S. (1 of only 2 shops in Wisconsin!) to earn the NBDA’s highest ‘Platinum’ honor!