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We have opened our doors and are allowing in-store sales in limited numbers. Please keep you family group limited to 3 members and advise your children to refrain from touching random items. 

We will be glad to meet you outside if you feel uncomfortable coming into the store.

  • If you need service for a bike, please call our service department at (608)752-7676, ext 2, to check our schedule.
  • Looking for a new bike? Please note that the Covid pandemic has created a shortage of bicycles and related equipment, so please be patient! On the header at the top of this page, click on the Shop Cycling header and then scroll to the category that you are interested in. Make sure to use the In Stock filter to see what our current inventory looks like (it's updated every night). Once you have decided on your bike(s), check out our accessories selection. You will enjoy a discount on most accessories, and we'll install them on your bike(s) labor free! (Call us!)
  • Need Parts or Accessories? Use the Shop Cycling header above to search for your items. If you want to be able to pick those up soon, make sure that you have the In Stock filter activated!
  • Feel free to call us at (608) 752-7676, ext. 1! We'll be glad to sort through this together with you. We can explain the different bikes and their intended uses, etc. You can also order your bikes & accessories through our website's shopping cart.  
  • Then, come by, test ride if desired, and pick up your bike! If it's not right, we'll work together to get you the correct bike. 
  • Finally, ENJOY YOUR BIKE and this wonderful weather! The summer heat is here, so ride early or later in the day, unless you enjoy the extra challenge!    

This Just In!

A hard to find, high-quality Matrix TR30 with XR console treadmill just arrived! Shipping is not available, but local pick-up or delivery can be arranged. Price is $2499.99. In our store NOW!

    Ride Now, Pay Later.                      

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We're here to answer all of your cycling-related questions. Stop by or give us a call today!